For what will it profit a man if he gains the whole world and forfeits his life? Or what shall a man give in return for his life? (Matthew 16:26)

As we reflect on Christmas, perhaps the question comes up, “What’s this all about anyway?”

Gifts? Family? Giving?

All of those are good, but Christmas is about more than that. We know that, of course, but still we ask the question. Oh, we know the right answer: Christmas is about Jesus coming to earth. God became baby to live with us and eventually to die for us.

Would I have done that? Would you have done that?

Christmas is the biggest shopping season of the year. Americans are expected to spend an average of $700 on Christmas gifts. Nationwide the total is expected to be about $756 bilion (yes, with a ‘b’). That’s a lot of money. That’s a lot of money for the average family/person to spend.

Now consider what the Father spent to get us.

The word ‘value’ signifies whatever someone is willing to give in exchange for something. We talk about “the best value” and “fair market value.” When we consider buying something or engaging in some activity, we often say, “It’s worth it to me,” or “It’s just not worth it to me.” The key question is, “Will what I get in exchange be worth what I gave for it?” That’s a question that only the buyer can answer.

So, think again about God spent to get us.

You were ransomed from the futile ways inherited from your forefathers, not with perishable things such as silver or gold, but with the precious blood of Christ (1 Pet. 1: 18-19).

It’s true that we aren’t worthy of His mercy and grace. We couldn’t earn salvation on our best day, or in the best lifetime. But God thinks you and I are worth it. He gave His Son to get us. Imagine that. Sinful, disobedient, rebellious us.

The Christmas story is about God becoming a baby. The message of Christmas is, in addition to “I am with you,” one of “You’re worth it to me.”

Remember that the next time you are tempted to doubt His love, care or concern with you.